100 Days of ShareHire
The largest hotel network in the world doesn't own a single building. The leading transportation company has no vehicles of its own. Will the largest recruitment companies do without full-time headhunters? We decided there was only one way to find out.
The examples described above, behind which lie the market successes of Airbnb and BlaBlaCar, we defined by what they are not and what they do not have. To try to pinpoint what constitutes their unique asset and, at the same time, their common denominator, we must stop at the word: community.
ShareHire has chosen a similar path, perhaps with the caveat that we want to be a kind of community of communities. There is no single or even dominant type of platform user. Marketers and salespeople — people with many contacts and a knack for making new ones — readily step into the role of digital headhunters. Those professionally involved in social media also show great skill in sending referral links to exactly the right people. Interest in ShareHire is also growing among HR freelancers, especially young ones, for whom the opportunity to recruit for mBank, PKO or Top Secret is not only a chance to earn money, but also a matter of prestige. Another interesting group is women on maternity leave — temporarily outside the corporate circuit, yet still possessing significant skills, knowledge and, above all, contacts. We are also pleased to note that employees of companies that post closed job offers with us are eager to get involved in referrals.
All these people are already helping others change their jobs for the better. Some are motivated by money. Others see value in donating their reward to the RAZem Foundation, which puts it to good use: supporting blind people on their daily commute to work. Still others see it as an experience, a bit of fun, an opportunity to try out a new and innovative social platform.
Regardless of what motivates them, one conclusion matters most to us: it works. Community-driven recruitment brings real value to the life of a company and to the people who get involved in its hiring process. There is, of course, the satisfaction — impossible to measure in money or likes — that we get from every person whose new career chapter began on ShareHire.pl. We hope the same feeling is shared by those who receive an email confirming that their candidate has been hired. But there are also hard numbers and real results.
Although we have been operating for only 100 days, we have earned the trust of brands such as mBank, Alior Bank together with T-Mobile, PKO Leasing, the Integer Group, Redan and Bank SMART. Although our clients are mainly corporations, smaller companies also enjoyed a solid inflow of CVs. What's more, the record number of views in a single week was set by a job offer from the Łódź-based creative agency Mosqi.to. It reached nearly 1,000 views in 7 days. An average job posting on LinkedIn gets fewer than 450 views over the entire period the ad is published*.
The link generation and sharing system translates not only into more applications, but also into brand promotion. In the case of one job offer, visits from links increased its reach by 100%. On average, the figure is around 20%.
The interest from the media was a pleasant surprise. Within 24 hours, a press release published by PAP was picked up by Gazeta.pl, Bankier.pl, TVN24BiS, Onet.pl and others. "Pierwszy Milion", a monthly published by Forbes magazine, devoted an extensive article to ShareHire. One of the most interesting Polish HR bloggers, Urszula Płosarek, wrote a kind piece about us.
That's quite a lot for 100 days, but there is still much to be done. We want to publish only job offers that are worth recommending. We take care of their interactive and multimedia character. We will keep encouraging employers to, for example, show candidates the desk they will sit at in their future job, present the projects they want to involve them in, and (of course!) more often and more willingly disclose salary ranges. We know our users appreciate the fact that recruitment has a "face" — a person from the company whose photo, message and social media account you can see. We are working to make communication between referrers, applicants and recruiters flow even more smoothly.
The three months with ShareHire have been an extraordinary experience for us. We hope the same is true for the people who use our service. As a company, we always remember that before we had a platform, we had a community — and it was the community that told us what kind of platform to build. Its comments, criticism and praise are still more than welcome. By listening to them, we want to earn something more: being recommended to friends ourselves.
